6 Winning Content Writing Tips

 

Content writing is not just about slapping some words in a document. It’s about selecting the right words to deliver the right message, in the right tone towards the right audience. Yes, there are many “rights” there, but that only shows just how careful you need to be. There’s a fine line between good and bad content writing, and the side you’re on will determine whether you will have long-term traffic. 

But how do you make your content stand out from the other pieces on the internet? How do you make sure your content won’t end up at the bottom of the search results – or worse, on the second page? Well, here are some winning writing tips for top-notch content.

1. Go for a Compelling Headline

Depending on the headline, you may or may not get the appropriate number of visitors on your web page. The recipe for the perfect headline is as follows: offer enough information to grab interest, but not enough to reveal the whole story. Approximately 65 characters (or 11 words) is efficient to create a good headline.

2. Come Up with a Good Hook

A lot of visitors may read your headline, but that doesn’t mean they’ll stay for the rest of the story. If they’re bored with the first few words, they’ll leave. On average, you have around 3 seconds to catch the interest of your reader, so make sure the first sentence has power behind it.

3. Make Sure It’s Researched

If you are going to write about something, make sure that you back it up efficiently. Content writing is more objective than it is subjective, with the purpose of informing the reader. This is why you need to back your content up with data, statistics, and metrics from authority sources. This will help improve your credibility, proving to the reader that you actually know what you are talking about. 

4. Narrow Down the Focus

When writing a piece of content, you need to make sure the idea is clear and has a specific focus. Don’t go for topics that are too broad, because you likely won’t be able to cover the entire thing. Instead, focus on one single purpose and a key message that you wish to convey. Unless you are writing a pillar article of some sort, keep a narrow focus.

5. Optimize Your Content 

Being correct with your information is important, but so is choosing your keywords carefully. To be fair, people look for certain word structures in their search engine – so unless you have some of those structures, Google won’t know to direct them to you. Also, make sure to follow other SEO-friendly rules, such as keeping the paragraphs short and incorporating lists. 

6. Use the Right Tone

The tone of voice that you use will determine whether a reader stays or scrams from your website. Keep the business and the average audience in mind. For example, certain cases might require you to use a serious tone, whereas others are more appropriate for a friendly casual one. Find the voice of your brand and write your content accordingly.

The Bottom Line

Practice makes perfect, and so does research. By following these tips, you should be able to improve your content writing skills. This way, you will be able to increase the traffic to your website.