Other Types of Content Writing

Whether you’re an established business or you’re just about to start a new company, you should consider the types of content you are going to create. While it is easy to consider the more basic types of content to add to your website and blog, you should consider embracing multiple forms of content, so your brand can go places. The more content you add in different forms, the more likely it is to make your company stand out. 

If you’ve never worked on less commonly considered types of content, you may not even know which ones to look for. But once you find out, you will not want to avoid implementing them into your strategy. 

Other Types of Content Writing You Can Find Online

• Ad Copy

An ad copy piece of content works to convince the reader to take action or respond. It refers to the text that is used within an advertisement. Ad copies focus on showing the benefits of responding to the product or service in question, more specifically buying it. There are different types of ad copy, including short-form ad copy, long-form ad copy, clickbait, and testimonials.

Ad copies are used in order to boost profits and conversion rates, thus making the company earn more as a result. They have this power because they highlight aspects of a service or product and then communicate it to potential customers so that they relate to it. It can be a powerful tool when used correctly. 

• Long-form

Long-form content already reveals what it involves through its name. It is a form of longer content used to increase the number of subscribers and build leadership. While it seems like long content is more likely to keep readers away, it is not the case. Long-form content foes into complicated topics that require more text to talk about. 

A long-form piece’s purpose is to offer the reader valuable information. They make people spend more time on your website and also make a reader value you more as a company. 

Long-form content exceeds 1,000 words. It can go up to 5,000 words and even 10,000 depending on the topic. Usually, a piece like this will contain multiple chapters which cover everything relevant to the topic. Such content is available for free, making it even more convenient. 

• News Content

As you can imagine, news content is used to share information about certain events that are happening in the world, in a certain industry, and so on. The purpose of this type of content is to keep readers informed about the latest things and make sure they are up to date. It can be a great way to get more readers as people will always come to you to find out what is going on at the moment. 

How Can You Find a Suitable Writer?

A good writer will know how to write valuable ad copies, news, or long-form content in such a way that it brings more views and makes people spend more time on your website. Good writers show that they know how to do research and only write once they know all the facts. 

Moreover, a good writer will know what the right structure to follow is. The wording will be accurate and meaningless words will never be added just for the sake of providing more content.

Through the content they write, good writers know how to show the value of your brand and keep people invested. 

You can always hire content writers for different types of content, whether it’s news, long-form, or ad copies. All you have to do is reach out.