7 Social Media Content Writing Tips

Content writing is continuously evolving, making it increasingly difficult to create the right kind of content. Social media is a world of its own, so the content needs to be appealing enough to that audience. If you want to start driving traffic from social media, here are some content writing tips that will bring the visitors in.

Do Proper Research

If you want to draw your audience in, then you need to undergo proper research. You need to create content that is relevant to your target audience. The more relevance it has, the more success you will reap. Research everything from demographics to the obstacles people may come across along the way.

Use Their Language

When writing content on social media, you need to be careful about what kind of voice you are using. Go for the type of language that people often use. For example, the language used in a LinkedIn executive group will be different compared to a Facebook group for new moms. If you want to connect with them, you need to speak their language. Sounding different from them won’t make you seem interesting, but rather the odd one out.

Be Positive

We’re not saying that every post needs to have a happy-go-lucky vibe. Positive and happy are two completely different things. Your content needs to inspire the reader – to make them excited about your subject. Make sure to focus on the positives rather than the negatives, and whatever you do, don’t start criticizing other businesses. It will make you seem unprofessional. 

Keep It Simple and Short

People on social media don’t like wasting their time on huge blocks of text. This is why you need to keep it simple and short. Be sure that the content is easy to scan, paragraphs are short, and that you are using bullet points and lists where possible. If you make the content overly complicated, then it will take less than three seconds for the reader to leave.

Use Videos and Images

Social media is usually a very visual place, so if you want to catch their interest, then you’ll need to engage them with a video or an image. When possible, use them in order to tell a story. If you attach a video or a picture to a piece of content, not only will you be able to tell the story much faster, but you may also be able to connect with your audience better.

Use CTAs

CTAs (or call-to-action) are a great thing to use when writing for social media. You don’t always have to be promotional, but unlike blogs, social media is more of a place of action. The right CTAs can actually help you give your audience a boost. Whether you are encouraging them to read your article, leave a comment or share your post, make sure that you prompt them into action.

Write Effective Captions

For blog posts, the most important part is the headline. However, for social media content writing, it’s the caption that matters the most. Make sure that it grabs the readers’ interest from the first sentence. If you have a dull caption, nothing will stop them from scrolling down.

The Bottom Line

The world of social media is here, and you need to write in an appropriate manner for it. Use our tips and keep hold of your target audience by using the right words.