SEO Content Writing vs. SEO Copywriting

 

These two terms are used interchangeably, but while they are part of the same family, they are certainly not the same thing. Yes, they both have something to do with words, but their purpose is different. 

By noting a distinction between the two types of SEO, you’ll be able to create a better patch to achieving the results that you need. Combining the two (or using them interchangeably) will lead to subpar results, which will render your efforts inefficient. 

What Is SEO Content Writing?

SEO, short for “search engine optimization,” is a practice that improves the visibility of a website as they are searching for services, topics, or products. These practices will be caught by search engines such as Bing or Google, bringing you to the first page. 

The main goal where SEO is involved is to improve the overall experience of the user. It assesses the content that is currently on the internet, ranking the most relevant websites. They use the search engine algorithm to do so, as it passes through the content. 

SEO content has a very important part in this. As they are looking through the content, they will be scanning for useful information. The purpose of that information is to educate, entertain, inform, or solve an issue that a user, in particular, might have.

In the end, SEO content writing has the purpose of offering valuable content that is not only keyword-focused but contains high-quality information. The purpose of this type of content is to drive traffic to your website and attract potential customers. 

An example of SEO content writing would be a blog post, a guest post, perhaps even a buying guide. Content writing may have links towards a product, but that is not its whole purpose. It aims to attract viewers in the long term while keeping them informed.

Regarding SEO Copywriting

SEO copywriting also involves the use of keywords in order to bring traffic, but its approach is more direct. Rather than focusing on the long term, this one has its eyes on the short term. The purpose of SEO copywriting is to take that traffic and turn it into leads and sales by earning new customers. 

Examples of SEO copywriting include mottos, advertisements, jingle verses, product descriptions, and many other pieces of content that directly encourage users to buy a product. As a result, aside from keywords, copywriting will also involve structures such as calls to action and many more. 

In many cases, you will need to set up successful SEO content writing in order to have an efficient SEO copywriting strategy. Content writing will bring traffic to your page, whereas copywriting will turn the visitor into a buying customer.

The Bottom Line

There is a clear difference between the two: SEO content writing informs the customer, whereas SEO content sells a product. SEO content writing does not have the express purpose of selling the product, although it offers you the means to do so. SEO copywriting, however, encourages readers to buy a product, converting the readers into leads and buyers.